Top 5 Social Apps on Android in El Salvador - Q2 2023

In the second quarter of 2023, the top five social apps on the Android platform in El Salvador showed diverse trends in downloads, revenue, and active users. Here's a closer look at their performance based on data from Sensor Tower.

TikTok showcased a steady climb in weekly revenue, peaking at approximately $4.9K in the last week of June. The app's downloads fluctuated, starting strong with around 52.6K in late March but seeing a dip to 24.1K by the end of May, before recovering to 33.4K in the final week of June. Active users remained relatively stable, fluctuating around the 720K to 730K mark throughout the quarter.

Facebook experienced a modest increase in weekly revenue, reaching $317 in the last week of June. Downloads varied, with a high of 24.3K in early April and a low of 14.2K in mid-June. Active users remained robust, peaking at approximately 2.13M in late May.

Instagram saw significant fluctuations in revenue, particularly spiking to $249 in the last week of June. Downloads were relatively steady, with a high of 24K in early April and a low of 13.5K in mid-June. Active users consistently hovered between 1.65M and 1.76M throughout the quarter, with a noticeable peak in early June.

TikTok Lite - Save Data did not generate any revenue but had notable download activity, peaking at 28.7K in mid-June. Active users saw a significant increase, climbing from around 280K in early April to over 330K by mid-June.

Facebook Lite also did not report any revenue but maintained steady download numbers, with a slight peak of 19K in early April. Active users saw a slight decline, starting at 536K in late March and dipping to 506K by the end of June.

These insights from Sensor Tower highlight the dynamic nature of social app usage in El Salvador. For more detailed analytics and trends, visit Sensor Tower's platform.